Back in 2020, I started working as a digital marketer, freelancing to make a living. It was tough, but it taught me the value of hard work.

In 2023, I started wondering about the grooming products wealthy people use. After five months of research, I found a way to get branded cosmetic products at super affordable prices. Coming from a middle-class background, I couldn’t believe I could afford luxurious perfumes, watches, and clothes.

At first, I was unsure. How could these products be so cheap? But as I learned more about how they were imported into Pakistan, I realized they were genuine—just cheaper because of how they were brought in.

That’s when it hit me. Why should only the rich enjoy these luxuries? Everyone should be able to look and feel beautiful, no matter their income. And so, Zeffis was born—a brand for people like you and me, offering high-quality, branded products at prices we can afford.